Founded on the unity of two visionary entrepreneurs, Linac Group is one of Eswatini’s leading success stories. The name LinAc blends the first name of co-founder Lincoln Motsa and the middle name of co-founder Nomsa Accaccia Motsa, symbolizing their collaboration and family spirit. This foundation has been the bedrock of our journey to becoming a powerhouse in retail and property development.
LinAc was born from more than just business: it was born from unity, vision, and family.
The name LinAc is a powerful fusion of the two founders’ names — a lasting symbol of partnership and purpose.
“Lin” comes from Lincoln Motsa, a passionate co-founder and visionary leader.
“Ac” is drawn from Accaccia, the middle name of co-founder Nomsa Accaccia Motsa, whose entrepreneurial drive helped shape the future of the company.
Together, their names created LinAc — not just a brand, but a legacy. From humble beginnings, LinAc has grown into one of the most successful entrepreneurial family stories in the Kingdom of Eswatini. Today, that legacy lives on through the LinAc Group, a thriving collection of companies rooted in the same spirit of innovation, resilience, and unity that started it all. This is our history. This is our name. This is LinAc.
Every customer deserves a retailer they can count on.
To be a leading retail-focused group of companies, delivering the best value for our partners across our entire value chain.
To unlock value for our customers through meaningful partnerships and to deliver the best customer experience for everyone that visits our customer contact points.
Delivering Unbeatable Value Across Retail, Property, FMCG, and Petroleum – Closer to You.
